El Capitan

Rob and Pam at the Entrance to Yosemite National Park

The Story


I love Yosemite National Park. As I've said, this is my backyard, a childhood dream come true. One that manifested itself, through a lot of hard work, creating companies throughout my life.​

A few years ago, a man, Alex Hannold, was the first person to climb El Capitan peak free solo. This means he climbed without any ropes or safety equipment, inch by inch.

The Image

In the foreground is my wife, Pam and myself. In the background you'll see some of the major points of interest, including Half Dome and El Capitan.

Imagine for a moment:


There is a lot of talk lately about manifestation. He manifested this through a lot of hard work. He has climbed some of the biggest, most well known rocks and peaks throughout the world, including Yosemite, his favorite place to climb. Preparing for this climb was incredibly arduous and lasted for more than a year. 


He climbed peaks all over the world with this one goal in mind, climbing El Capitan. In one interview he was asked if it was an adrenaline rush. His response was that he didn't have those. If he feels the adrenaline that means something went wrong. When something goes wrong as he's climbing, . . .  Let's just say it's not a good thing.


On his way to setting this first, he was the first to do many other peaks, including the first to free solo Half Dome in Yosemite and Moonlight Buttress in Zion National Park. As astonishing as all of the previous difficult climbs were, this was considered the Moon Landing of the mountain climbing world. Something considered to be impossible until he did it.


There were actually some areas where he dangled in the open air by his fingertips. It is hard to believe that he did this without any safety equipment of any kind. The skill of remaining calm and focused in these intricate and very dangerous moments were developed slowly over 20 years. It is in part because of his detailed, obsessive preparation. 

So, what does all of that mean as it comes to creating your ideal business? I would think that he had a lot of help along the way. Still, as he said, it took him 20 years to develop his skills before he was ready to do this climb. 


I have spent more than 40 years, creating companies, helping people create companies and teaching others how to do that.

El Capitan

Was this the culmination of his career. I think if you were to ask him, he would say no. He best climb will probably be his next climb. Just as my best business will be my next business and my best student or client will hopefully be you.


Are you ready to follow your dream of owning your own business? If not, why not?


I am here for you right now but I am not always available. I am not like these big corporations that suck you in with a free half day that brings in a big group to sell you on a big expensive package. They pass you off to someone who may or may not be any good at what you want to do.


If we work together, you will be working with me, not someone especially chosen by me. So, my time is limited. I will promise to talk to you for free, just fill out the form on this page. We will have a discussion about what your vision is. We will come up with a game plan, whether or not you decide to have me teach you.

Rob Hoerntlein
 

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